It’s almost as if the movie trailer is no longer just an essential piece of a film’s marketing campaign but rather a movie in itself. Really, just take a moment to step back and think about it: how many teasers for a trailer have you seen this year? Plenty of them. How many times has a trailer debut taken over the top trending spot on Twitter? Too many times to count. In this day and age, the movie trailer has become just as important as the film it is marketing.
As we begin to wrap this journey of a year that was 2017 and find ourselves getting closer and closer to the much-anticipated 90th Academy Awards in February, where some of the films featured below very well could be taking home a golden statue, we would like to look back and reflect on this magnificent year for cinema. In this particular list, we’ll showcase the top ten movie trailers of 2017.
Though a trailer may sometimes be better than the film it is marketing (we’re looking at you, Atomic Blonde), or perhaps a bit misleading (we’re looking at you, mother!), we should still appreciate the immense amount of time and effort it takes to craft together a well-edited piece of advertising perfection. Here are our top ten movie trailers of 2017:
10. Star Wars: The Last Jedi
Snoke’s voiceover in the beginning, Rey opening Luke’s lightsaber, Kylo Ren debating whether or not he should kill his mother; the first trailer for Rian Johnson’s intergalactic spectacle Star Wars: The Last Jedi is riveting as fuck, to say the least. Say what you will about the film itself, but there’s no denying that this is an exceptional trailer.
“There’s this belief that if you’re not there when a family member dies, your spirit will roam aimlessly and become a ghost.” Not only was Kogonada’s debut one of the best films of the year, but it also had one of the best trailers of the year, too. Much love for John Cho and Haley Lu Richardson.
8. Blade Runner 2049
Denis Villeneuve’s sequel to Ridley Scott’s 1982 original Blade Runner was simply breathtaking and so was its trailer. Hans Zimmer and Benjamin Wallfisch’s original score accompanies the Roger Deakins’ gorgeous footage so very well, while the editing is simply masterful.
7. The Shape of Water
Set against the backdrop of Cold War-era America, the first trailer Guillermo del Toro’s fairytale love story The Shape of Water, scored to the sweet, melodious sounds of “La Javanaise” by Madeline Peyroux, is stylish, magical, and, by the time its over, pretty intense.
6. Lady Bird
Oh my god—how great is A24’s marketing team? I’ve watched the trailer for Greta Gerwig’s outstanding directorial debut many times over the past three months, even after I watched the film, and I still can’t get enough of it. The scene when Lady Bird unbuckles her seatbelt and rolls out of the car gets me every single time.
5. The Florida Project
“The man who lives in here gets arrested a lot.” The trailer for writer-director Sean Baker’s The Florida Project is adorable, heartwarming, and so visually stunning thanks to Alexis Zabe’s magnificent 35mm cinematography and Baker’s outstanding location scouting team.
While I seem to have a bit of a love-hate relationship with Darren Aronofsky’s audacious psychological horror tale mother! for various different reasons, there’s no denying that Paramount Pictures’ delivered one of the best (and most misleading) trailers of the year with this film.
3. Good Time
If you follow me on Twitter, then you’ll know that I’ve reaped more than enough praise for Josh and Benny Safdie’s head-spinning, adrenalized fifth feature Good Time starring Robert Pattinson. It’s a hypnotic crime-thriller like no other and will chew you up and spit you back out over the course of its 99-minute runtime. Oh, and it has a pretty good trailer, too.
2. Call Me by Your Name
Remember that time when the Call Me by Your Name trailer dropped and Moonlight director Barry Jenkins tweeted out “OMG” with the eyes emoji? That was pretty much my reaction, too. It’s just as lovely as the film itself and will leave Sufjan Stevens’ original song “Mystery of Love” stuck in your head for the rest of the day.
“We all float down here.” There’s a reason why Andy Muschietti’s film adaptation of Stephen King’s beloved horror novel It set a record for the most-watched trailer online in a single day: it’s that fucking good. Am I the only one who suddenly gets a headache every time I see Georgie hit his head on that road sign?
Honorable Mentions (listed in alphabetical order): Annihilation, Atomic Blonde, Avengers: Infinity War, Baby Driver, The Beguiled, Black Panther, Deadpool 2, The Disaster Artist, Ingrid Goes West, Isle of Dogs, It Comes At Night, The Killing of a Sacred Deer, The Meyerowitz Stories (New and Selected), Three Billboards Outside Ebbing, Missouri.
‘Aquaman’ trailer teases James Wan’s action-packed underwater adventure starring Jason Momoa
Warner Bros. has released the long-awaited first trailer for Aquaman, the highly anticipated next chapter in the DC Extended Universe from director James Wan starring Jason Momoa as the titular superhero, and it appears to be exactly the kind of film the franchise needs right now.
Described as an “action-packed adventure that spans the vast, visually breathtaking underwater world of the seven seas,” Aquaman reveals the origin of the half-human, half-Atlantean Arthur Curry (Momoa) and takes him on the journey of a lifetime—one that will not only force him to face who he really is, but to discover if he is worthy of who he was born to be a king.
Wan directed Aquaman from a screenplay written by David Leslie Johnson/McGoldrick and Will Beall, based on a story created by Geoff Johns, Wan, and Beall. The film also stars Amber Heard as Mera, Willem Dafoe as Vulko, Patrick Wilson as Orm/Ocean Master, Dolph Lundgren as Nereus, Yahya Abdul-Mateen II as Black Manta, and Nicole Kidman as Arthur’s mother.
“I wanted to create a superhero film that we’ve never quite seen before,” James Wan told the audience during the Aquaman panel in Hall H at San Diego Comic-Con this afternoon. “I wanted our film to be more unique. So my movie plays more like a science fiction fantasy film than a traditional superhero movie.”
Aquaman is set to hit theaters on December 21. You can check out the newly released trailer for the film in the embedded player below.
‘Shazam!’ trailer introduces Zachary Levi’s playful superhero to the DC Extended Universe
During today’s Warner Bros. presentation in Hall H at San Diego Comic-Con, director David F. Sandberg and stars Zachary Levi, Asher Angel, and Jack Dylan Grazer were all on hand to debut the first trailer for Shazam!, the origin story that will introduce the title character to the DC Extended Universe.
Shazam! follows Billy Batson (Angel), a 14-year-old kid who can turn into the adult superhero Shazam (Levi) by shouting out one word—SHAZAM!—courtesy of an ancient wizard. Shazam sets out to test the limits of his abilities with the joyful recklessness of a child, but he will need to master his abilities quickly as he is forced to go up against the deadly forces of evil controlled by Dr. Thaddeus Sivana (Mark Strong).
The film also stars also stars Grazer as Billy’s best friend and ultimate superhero enthusiast, Freddy, part of the foster family that includes Mary, played by Grace Fulton; Darla, played by Faithe Herman; Eugene, played by Ian Chen; and Pedro, played by Jovan Armand. Cooper Andrews and Marta Milans play foster parents Victor and Rosa Vasquez, with Djimon Hounsou as the Wizard.
“I’m mostly just excited about trying something different,” Sandberg, whose previous work includes Lights Out and Annabelle: Creation, told Siver Screen Beat in an interview last year when asked if making the switch from the horror genre to the comic book genre could prove difficult for him as a filmmaker. “I’ll definitely be making a return to horror at one point or another. I’m just really excited to try something different.”
Shazam! will hit theaters on April 5, 2019. You can check out the newly released trailer for the film in the embedded player below.
‘Fantastic Beasts 2’ Comic-Con trailer further reveals Jude Law’s young Albus Dumbledore
Warner Bros. has released the official Comic-Con trailer for Fantastic Beasts: The Crimes of Grindelwald, the latest adventure in J.K. Rowling’s ever-evolving Wizarding World, which further introduces us to Jude Law’s young Albus Dumbledore.
Indeed, Fantastic Beasts 2 picks up just after the events of Fantastic Beasts and Where to Find Them and follows Dumbledore as he enlists his former student Newt Scamander (Eddie Redmayne) to help him thwart Gellert Grindelwald’s (Johnny Depp) plan to raise pure-blood wizards up to rule over all non-magical beings.
In attendance at today’s Hall H panel were many of the film’s stars, including Redmayne, Law, Katherine Waterson, Dan Fogler, Alison Sudol, Ezra Miller, Callum Turner, Zoë Kravitz, and Claudia Kim. Depp made a surprise appearance during the panel while in character as Grindelwald.
“Every single aspect of this movie is a geek-out fiasco,” said Miller, who showed up to the panel in a fantastic Toadette cosplay, complete with a corset and lingerie stockings. “I mean, Hogwarts?! Dumbledore?! Nifflers? More nifflers! Give me a break. I could go on.”
Fantastic Beasts: The Crimes of Grindelwald is set to be released on November 16. You can check out the official Comic-Con trailer for the film in the embedded player below.