It’s almost as if the movie trailer is no longer just an essential piece of a film’s marketing campaign but rather a movie in itself. Really, just take a moment to step back and think about it: how many teasers for a trailer have you seen this year? Plenty of them. How many times has a trailer debut taken over the top trending spot on Twitter? Too many times to count. In this day and age, the movie trailer has become just as important as the film it is marketing.
As we begin to wrap this journey of a year that was 2017 and find ourselves getting closer and closer to the much-anticipated 90th Academy Awards in February, where some of the films featured below very well could be taking home a golden statue, we would like to look back and reflect on this magnificent year for cinema. In this particular list, we’ll showcase the top ten movie trailers of 2017.
Though a trailer may sometimes be better than the film it is marketing (we’re looking at you, Atomic Blonde), or perhaps a bit misleading (we’re looking at you, mother!), we should still appreciate the immense amount of time and effort it takes to craft together a well-edited piece of advertising perfection. Here are our top ten movie trailers of 2017:
10. Star Wars: The Last Jedi
Snoke’s voiceover in the beginning, Rey opening Luke’s lightsaber, Kylo Ren debating whether or not he should kill his mother; the first trailer for Rian Johnson’s intergalactic spectacle Star Wars: The Last Jedi is riveting as fuck, to say the least. Say what you will about the film itself, but there’s no denying that this is an exceptional trailer.
“There’s this belief that if you’re not there when a family member dies, your spirit will roam aimlessly and become a ghost.” Not only was Kogonada’s debut one of the best films of the year, but it also had one of the best trailers of the year, too. Much love for John Cho and Haley Lu Richardson.
8. Blade Runner 2049
Denis Villeneuve’s sequel to Ridley Scott’s 1982 original Blade Runner was simply breathtaking and so was its trailer. Hans Zimmer and Benjamin Wallfisch’s original score accompanies the Roger Deakins’ gorgeous footage so very well, while the editing is simply masterful.
7. The Shape of Water
Set against the backdrop of Cold War-era America, the first trailer Guillermo del Toro’s fairytale love story The Shape of Water, scored to the sweet, melodious sounds of “La Javanaise” by Madeline Peyroux, is stylish, magical, and, by the time its over, pretty intense.
6. Lady Bird
Oh my god—how great is A24’s marketing team? I’ve watched the trailer for Greta Gerwig’s outstanding directorial debut many times over the past three months, even after I watched the film, and I still can’t get enough of it. The scene when Lady Bird unbuckles her seatbelt and rolls out of the car gets me every single time.
5. The Florida Project
“The man who lives in here gets arrested a lot.” The trailer for writer-director Sean Baker’s The Florida Project is adorable, heartwarming, and so visually stunning thanks to Alexis Zabe’s magnificent 35mm cinematography and Baker’s outstanding location scouting team.
While I seem to have a bit of a love-hate relationship with Darren Aronofsky’s audacious psychological horror tale mother! for various different reasons, there’s no denying that Paramount Pictures’ delivered one of the best (and most misleading) trailers of the year with this film.
3. Good Time
If you follow me on Twitter, then you’ll know that I’ve reaped more than enough praise for Josh and Benny Safdie’s head-spinning, adrenalized fifth feature Good Time starring Robert Pattinson. It’s a hypnotic crime-thriller like no other and will chew you up and spit you back out over the course of its 99-minute runtime. Oh, and it has a pretty good trailer, too.
2. Call Me by Your Name
Remember that time when the Call Me by Your Name trailer dropped and Moonlight director Barry Jenkins tweeted out “OMG” with the eyes emoji? That was pretty much my reaction, too. It’s just as lovely as the film itself and will leave Sufjan Stevens’ original song “Mystery of Love” stuck in your head for the rest of the day.
“We all float down here.” There’s a reason why Andy Muschietti’s film adaptation of Stephen King’s beloved horror novel It set a record for the most-watched trailer online in a single day: it’s that fucking good. Am I the only one who suddenly gets a headache every time I see Georgie hit his head on that road sign?
Honorable Mentions (listed in alphabetical order): Annihilation, Atomic Blonde, Avengers: Infinity War, Baby Driver, The Beguiled, Black Panther, Deadpool 2, The Disaster Artist, Ingrid Goes West, Isle of Dogs, It Comes At Night, The Killing of a Sacred Deer, The Meyerowitz Stories (New and Selected), Three Billboards Outside Ebbing, Missouri.
The ‘Uncharted’ movie is probably just one of those things that’s never actually going to get made
Between Spider-Man parting ways with the Marvel Cinematic Universe and now this new development regarding the long-in-the-works film adaptation of Uncharted, it’s been a pretty eventful and rather unfortunate week for Tom Holland.
Dan Trachtenberg, the fifth director to be attached to Uncharted, has reportedly exited the project for unspecified reasons, though it’s likely it had to do with creative differences or whatever bullshit excuse it is that these studios manage to pull out of their asses whenever a director leaves a high-profile project.
Again, Trachtenberg was not the first, second, third, or fourth director to be attached to be Uncharted, but the FIFTH. David O. Russell, Neil Burger, Seth Gordon, and Shawn Levy were all attached to the project at one point or another but ended up leaving for various different reasons.
On the bright side (?), however, Sony is already looking to lock down a replacement for Trachtenberg and a new director should be in place soon in anticipation of the film’s early 2020 production start.
But, like, let’s be real here for a second; what are the chances of the Uncharted movie actually happening at this point? This is a truly cursed production and if it does actually ever get made, I vow to release my tax returns.
Adam Driver and Annette Bening work to expose the CIA’s torture program in ‘The Report’ trailer
Another day, another trailer for a movie starring Adam Driver; a few days after Netflix blessed us with two teasers trailers for Noah Baumbach’s Marriage Story, Amazon Studios has released the first trailer Scott Z. Burns’ The Report.
Driver stars here as idealistic staffer Daniel J. Jones, who is tasked by his boss Senator Dianne Feinstein (Annette Bening) to lead an investigation of the CIA’s inhumane Detention and Interrogation Program, which was formed in the wake of 9/11 and used “enhanced interrogation techniques” — that’s government codeword for torture.
“Jones’ relentless pursuit of the truth leads to explosive findings that uncover the lengths to which the nation’s top intelligence agency went to destroy evidence, subvert the law, and hide a brutal secret from the American public,” reads the synopsis.
In addition to Driver and Bening, The Report features one hell of an impressive ensemble cast that includes the likes of Jon Hamm, Sarah Goldberg, Michael C. Hall, Douglas Hodge, Fajer Kaisi, Ted Levine, Jennifer Morrison, Tim Blake Nelson, Linda Powell, Matthew Rhys, T. Ryder Smith, Corey Stoll, and Maura Tierney.
The film premiered at and was purchased out of the Sundance Film Festival in January and currently boasts a 94% approval rating on Rotten Tomatoes, so it sounds like we’re going to be in for quite a treat when The Report hits theaters on November 15 and Prime Video on November 29.
Charlize Theron, Nicole Kidman & Margot Robbie glare intensely at each other in the ‘Bombshell’ trailer
Despite taking place entirely in a hot, stuffy elevator and featuring little to no dialogue, the first trailer for Jay Roach’s Fox News drama Bombshell about the downfall of Roger Ailes does a pretty damn good job of showcasing what is likely to be a serious contender this awards season.
Written by Charles Randolph, Bombshell chronicles the inevitable collapse of Ailes’ reign at Fox News, where he served as chairman and CEO up until his resignation in 2016 amid dozens of sexual harassment and abuse allegations from several female employees at the conservative media empire.
Among the many women who accused Ailes of misconduct were former Fox News hosts Megyn Kelly and Gretchen Carlson, who are played here by Charlize Theron and Nicole Kidman, respectively, while Margot Robbie plays as a fictional associate producer named Kayla Pospisil.
As if those three stars weren’t enough, the film’s ensemble cast also includes the likes of John Lithgow (who plays Ailes), Allison Janney, Kate McKinnon, Malcolm McDowell, Mark Duplass, Rob Delaney, and Stephen Root.
I don’t know about you, but I dig everything about this trailer (I could literally watch Nicole Kidman, Charlize Theron, and Margot Robbie glaring at each other in an elevator all day) and I’m actually pretty excited to see how Bombshell turns out when it drops in December.