It’s almost as if the movie trailer is no longer just an essential piece of a film’s marketing campaign but rather a movie in itself. Really, just take a moment to step back and think about it: how many teasers for a trailer have you seen this year? Plenty of them. How many times has a trailer debut taken over the top trending spot on Twitter? Too many times to count. In this day and age, the movie trailer has become just as important as the film it is marketing.
As we begin to wrap this journey of a year that was 2017 and find ourselves getting closer and closer to the much-anticipated 90th Academy Awards in February, where some of the films featured below very well could be taking home a golden statue, we would like to look back and reflect on this magnificent year for cinema. In this particular list, we’ll showcase the top ten movie trailers of 2017.
Though a trailer may sometimes be better than the film it is marketing (we’re looking at you, Atomic Blonde), or perhaps a bit misleading (we’re looking at you, mother!), we should still appreciate the immense amount of time and effort it takes to craft together a well-edited piece of advertising perfection. Here are our top ten movie trailers of 2017:
10. Star Wars: The Last Jedi
Snoke’s voiceover in the beginning, Rey opening Luke’s lightsaber, Kylo Ren debating whether or not he should kill his mother; the first trailer for Rian Johnson’s intergalactic spectacle Star Wars: The Last Jedi is riveting as fuck, to say the least. Say what you will about the film itself, but there’s no denying that this is an exceptional trailer.
“There’s this belief that if you’re not there when a family member dies, your spirit will roam aimlessly and become a ghost.” Not only was Kogonada’s debut one of the best films of the year, but it also had one of the best trailers of the year, too. Much love for John Cho and Haley Lu Richardson.
8. Blade Runner 2049
Denis Villeneuve’s sequel to Ridley Scott’s 1982 original Blade Runner was simply breathtaking and so was its trailer. Hans Zimmer and Benjamin Wallfisch’s original score accompanies the Roger Deakins’ gorgeous footage so very well, while the editing is simply masterful.
7. The Shape of Water
Set against the backdrop of Cold War-era America, the first trailer Guillermo del Toro’s fairytale love story The Shape of Water, scored to the sweet, melodious sounds of “La Javanaise” by Madeline Peyroux, is stylish, magical, and, by the time its over, pretty intense.
6. Lady Bird
Oh my god—how great is A24’s marketing team? I’ve watched the trailer for Greta Gerwig’s outstanding directorial debut many times over the past three months, even after I watched the film, and I still can’t get enough of it. The scene when Lady Bird unbuckles her seatbelt and rolls out of the car gets me every single time.
5. The Florida Project
“The man who lives in here gets arrested a lot.” The trailer for writer-director Sean Baker’s The Florida Project is adorable, heartwarming, and so visually stunning thanks to Alexis Zabe’s magnificent 35mm cinematography and Baker’s outstanding location scouting team.
While I seem to have a bit of a love-hate relationship with Darren Aronofsky’s audacious psychological horror tale mother! for various different reasons, there’s no denying that Paramount Pictures’ delivered one of the best (and most misleading) trailers of the year with this film.
3. Good Time
If you follow me on Twitter, then you’ll know that I’ve reaped more than enough praise for Josh and Benny Safdie’s head-spinning, adrenalized fifth feature Good Time starring Robert Pattinson. It’s a hypnotic crime-thriller like no other and will chew you up and spit you back out over the course of its 99-minute runtime. Oh, and it has a pretty good trailer, too.
2. Call Me by Your Name
Remember that time when the Call Me by Your Name trailer dropped and Moonlight director Barry Jenkins tweeted out “OMG” with the eyes emoji? That was pretty much my reaction, too. It’s just as lovely as the film itself and will leave Sufjan Stevens’ original song “Mystery of Love” stuck in your head for the rest of the day.
“We all float down here.” There’s a reason why Andy Muschietti’s film adaptation of Stephen King’s beloved horror novel It set a record for the most-watched trailer online in a single day: it’s that fucking good. Am I the only one who suddenly gets a headache every time I see Georgie hit his head on that road sign?
Honorable Mentions (listed in alphabetical order): Annihilation, Atomic Blonde, Avengers: Infinity War, Baby Driver, The Beguiled, Black Panther, Deadpool 2, The Disaster Artist, Ingrid Goes West, Isle of Dogs, It Comes At Night, The Killing of a Sacred Deer, The Meyerowitz Stories (New and Selected), Three Billboards Outside Ebbing, Missouri.
‘Transparent’ creator Jill Soloway will replace Bryan Singer as writer-director on ‘Red Sonja’
Bryan Singer, in addition to being a pretty bad director, is also a pretty shitty and terrible person, as you probably already know. Earlier this year, The Atlantic published an exposé detailing new sexual misconduct claims against the Bohemian Rhapsody helmer made by several men who claim he sexually assaulted them when they were underage—the youngest being just 13-years-old.
That being said, it was pretty shocking when Millennium Films CEO Avi Lerner referred to the exposé as “agenda driven fake news” and said that he would not be removing Singer from his post as writer-director on the studio’s long-in-the-works Red Sonja, a female-centered superhero film that would reportedly earn Singer a whopping $10 million paycheck.
Fast forward a few months later, and it appears Lerner had a change of heart after all, as Deadline is reporting that Millennium has finally removed Singer from the project and replaced him with Transparent creator Jill Soloway, who is now set to write and direct the project that has been stuck in development hell for more than a decade now at this point.
“I can’t wait to bring Red Sonja’s epic world to life,” Soloway said in a statement to Deadline. “Exploring this powerful mythology and evolving what it means to be a heroine is an artistic dream come true.”
However, as exciting as it is to finally see Red Sonja get back off the ground and into development with someone that isn’t a dude at the helm, don’t expect to see the movie hit theaters anytime soon, as the original report notes that it still “has to be scripted, cast and prepped” and “it is likely Soloway will direct something before it.”
‘Halloween 2’ will begin shooting this fall with Jamie Lee Curtis and David Gordon Green returning
Earlier this month, we brought you a report about how Jamie Lee Curtis and Jason Blum had met up to probably discuss the development of another Halloween movie and it sounds like our speculation was right on point: The Shape isn’t dead after all.
According to Collider, Halloween 2 is indeed happening and is set to begin production this fall. Curtis will, of course, be reprising her iconic role as Laurie Strode, while Judy Greer and Andi Matichak will also be back to play her daughter and granddaughter, respectively.
David Gordon Green, who directed and co-wrote last year’s Halloween along with Danny McBride and Jeff Fradley, wrote the script for the sequel and is being eyed for a return to the director’s chair as well. It’s unclear as to what happened to the screenplay Scott Teems was reportedly working on earlier this year.
Last year’s Halloween was initially intended to be a one-off (the first synopsis for the film described it as Laurie Strode’s “final confrontation” with Michael Myers), but with it’s $255 million worldwide box office haul and open-ended conclusion, a sequel seemed all but likely to happen.
Halloween 2 is expected to hit theaters on October 16, 2020. We’ll bring you the official announcement from Blumhouse as soon as it comes across our desk.
Paul Thomas Anderson and Thom Yorke’s short film ‘Anima’ is coming to Netflix next week
“In a short musical film directed by Paul Thomas Anderson, Thom Yorke of Radiohead scores and stars in a mind-bending visual piece. Best played loud.”
That’s the incredibly intriguing official logline for Anima, the latest and rather unexpected collaboration between director Paul Thomas Anderson and Radiohead frontman Thom Yorke, which is set to be released along with Yorke’s upcoming album of the same name later this month.
Despite the teaser trailer released by Netflix today, we still don’t know a whole lot about Anima other than the fact that it’s being described as a “one-reeler,” an outdated industry term that refers to “a motion picture, especially a cartoon or comedy, of 10-12 minutes duration and contained on one reel of film; popular especially in the era of silent films.”
This whole thing is beyond exciting (to say the least), especially given the surprise nature of it all, and although it hasn’t even been two years since we got the lush masterpiece that is Phantom Thread, it certainly feels like we’re long overdue for some new PTA and Anima seems like it’ll be just what we need to hold us over until his next feature.
Anima will hit select IMAX theaters (!) and Netflix on June 26 and 27, respectively.