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From ‘The Shape of Water’ to ‘Blade Runner 2049’: The 10 best movie trailers of 2017

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Shape of Water BAFTA

It’s almost as if the movie trailer is no longer just an essential piece of a film’s marketing campaign but rather a movie in itself. Really, just take a moment to step back and think about it: how many teasers for a trailer have you seen this year? Plenty of them. How many times has a trailer debut taken over the top trending spot on Twitter? Too many times to count. In this day and age, the movie trailer has become just as important as the film it is marketing.

As we begin to wrap this journey of a year that was 2017 and find ourselves getting closer and closer to the much-anticipated 90th Academy Awards in February, where some of the films featured below very well could be taking home a golden statue, we would like to look back and reflect on this magnificent year for cinema. In this particular list, we’ll showcase the top ten movie trailers of 2017.

Though a trailer may sometimes be better than the film it is marketing (we’re looking at you, Atomic Blonde), or perhaps a bit misleading (we’re looking at you, mother!), we should still appreciate the immense amount of time and effort it takes to craft together a well-edited piece of advertising perfection. Here are our top ten movie trailers of 2017:

10. Star Wars: The Last Jedi

Snoke’s voiceover in the beginning, Rey opening Luke’s lightsaber, Kylo Ren debating whether or not he should kill his mother; the first trailer for Rian Johnson’s intergalactic spectacle Star Wars: The Last Jedi is riveting as fuck, to say the least. Say what you will about the film itself, but there’s no denying that this is an exceptional trailer.

9. Columbus

“There’s this belief that if you’re not there when a family member dies, your spirit will roam aimlessly and become a ghost.” Not only was Kogonada’s debut one of the best films of the year, but it also had one of the best trailers of the year, too. Much love for John Cho and Haley Lu Richardson.

8. Blade Runner 2049

Denis Villeneuve’s sequel to Ridley Scott’s 1982 original Blade Runner was simply breathtaking and so was its trailer. Hans Zimmer and Benjamin Wallfisch’s original score accompanies the Roger Deakins’ gorgeous footage so very well, while the editing is simply masterful.

7. The Shape of Water

Set against the backdrop of Cold War-era America, the first trailer Guillermo del Toro’s fairytale love story The Shape of Water, scored to the sweet, melodious sounds of “La Javanaise” by Madeline Peyroux, is stylish, magical, and, by the time its over, pretty intense.

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6. Lady Bird

Oh my god—how great is A24’s marketing team? I’ve watched the trailer for Greta Gerwig’s outstanding directorial debut many times over the past three months, even after I watched the film, and I still can’t get enough of it. The scene when Lady Bird unbuckles her seatbelt and rolls out of the car gets me every single time.

5. The Florida Project

“The man who lives in here gets arrested a lot.” The trailer for writer-director Sean Baker’s The Florida Project is adorable, heartwarming, and so visually stunning thanks to Alexis Zabe’s magnificent 35mm cinematography and Baker’s outstanding location scouting team.

4. mother!

While I seem to have a bit of a love-hate relationship with Darren Aronofsky’s audacious psychological horror tale mother! for various different reasons, there’s no denying that Paramount Pictures’ delivered one of the best (and most misleading) trailers of the year with this film.

3. Good Time

If you follow me on Twitter, then you’ll know that I’ve reaped more than enough praise for Josh and Benny Safdie’s head-spinning, adrenalized fifth feature Good Time starring Robert Pattinson. It’s a hypnotic crime-thriller like no other and will chew you up and spit you back out over the course of its 99-minute runtime. Oh, and it has a pretty good trailer, too.

2. Call Me by Your Name

Remember that time when the Call Me by Your Name trailer dropped and Moonlight director Barry Jenkins tweeted out “OMG” with the eyes emoji? That was pretty much my reaction, too. It’s just as lovely as the film itself and will leave Sufjan Stevens’ original song “Mystery of Love” stuck in your head for the rest of the day.

1. It

“We all float down here.” There’s a reason why Andy Muschietti’s film adaptation of Stephen King’s beloved horror novel It set a record for the most-watched trailer online in a single day: it’s that fucking good. Am I the only one who suddenly gets a headache every time I see Georgie hit his head on that road sign?

Honorable Mentions (listed in alphabetical order): Annihilation, Atomic Blonde, Avengers: Infinity War, Baby Driver, The Beguiled, Black Panther, Deadpool 2, The Disaster Artist, Ingrid Goes West, Isle of Dogs, It Comes At Night, The Killing of a Sacred Deer, The Meyerowitz Stories (New and Selected), Three Billboards Outside Ebbing, Missouri.

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Movie Trailers

Alicia Vikander fights to survive a deadly mission in an action-packed new trailer for ‘Tomb Raider’

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It’s no secret that the marketing campaign for the upcoming Tomb Raider adaptation starring Alicia Vikander got off to a very poor start. In addition to releasing a pretty underwhelming first trailer that failed to capture the excitement of many, including fans of the video games series, Warner Bros. also issued a rather poorly Photoshopped one-sheet for the film that people had a field day with over on Twitter.

That being said, the latest trailer for Tomb Raider dropped this morning and, while I’m still not entirely sold on this movie quite yet, our latest look at this action-packed adventure from director Roar Uthaug is a huge improvement over the first trailer and delivers plenty of great new footage.

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As per the film’s official synopsis, Tomb Raider follows Lara Croft, the fiercely independent daughter of an eccentric adventurer who suddenly vanishes while exploring a fabled tomb on a mythical island somewhere off the coast of Japan. Refusing to believe that her father is dead, Lara leaves everything she knows behind and sets out on a mission to find out the truth behind her father’s disappearance once and for all.

Tomb Raider also stars Dominic West, Walton Gogins, Daniel Wu, and Kristin Scott Thomas, and will open in theaters in just two months time on March 16. You can check out the newly released trailer above.

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New ‘Love, Simon’ trailer further reveals the heartwarming coming-of-age movie starring Nick Robinson

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After teasing fans on social media yesterday, 20th Century Fox has finally released a new trailer for Greg Berlanti’s coming-of-age film Love, Simon starring Nick Robinson, Katherine Langford, Alexandra Shipp, Jorge Lendeborg Jr., Miles Heizer, Logan Miller, Keiynan Lonsdale, Jennifer Garner, Josh Duhamel, and Tony Hale.

Based on Becky Albertalli’s acclaimed novel of the same name, the film follows Simon Spier, a 17-year-old who’s yet to his family or friend he’s gay and he doesn’t actually know the identity of the anonymous classmate he’s fallen for online. For Simon, resolving both issues proves hilarious, terrifying, and life-changing.

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Between films such as Edge of Seventeen, Lady Bird, and Call Me by Your Name, it’s been a phenomenal past couple of years for coming-of-age movies and Love, Simon appears to want to continue that magnificent trend; it looks funny, heartwarming, and so very enjoyable in almost every aspect.

Love, Simon will open in theaters on March 16, 2018. Be sure to check out the newly released trailer in the embedded player above and let us know whether or not you’re excited about the film by leaving a comment below.

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Joaquin Phoenix tracks down a missing girl in a gripping new trailer for ‘You Were Never Really Here’

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Lynne Ramsay’s gripping new thriller You Were Never Really Here starring Joaquin Phoenix is undoubtedly one of my most anticipated movies of the year. The film world premiered at the 2017 Cannes Film Festival last May where it won Best Actor and Best Screenplay and will make its U.S. debut next week at Sundance.

Described as a “powerful assault of a film,” You Were Never Really Here follows Joe, a traumatized veteran, unafraid of violence, who tracks down missing girls for a living. When one of his jobs begin to spin out of control, Joe’s nightmares overtake him as a conspiracy is uncovered leading to what may be his death trip—or his awakening.

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Not only does You Were Never Really Here look stunning from a visual standpoint, but the performances look absolutely incredible, especially from Phoenix, who seems to be lost in the role of Joe, while Jonny Greenwood’s ambient score is simply mesmerizing. If you’re seeing this film at Sundance next week, consider me jealous.

You Were Never Really Here is scheduled to be released in U.S. theaters on April 6. Be sure to check out the new international trailer in the embedded player above, and read some of the wonderful things critics are saying about the film here.

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