Amazon Announces the Long-Awaited Upgrading to Prime Video


Prime Video may have some great Amazon shows like The Boys  The Marvelous Mrs. MaiselAlthough the app’s interface is excellent, it has been a little slow for some time. That’s all about to change. An interface upgrade was announced by the internet giant earlier in the month. This is the most significant change Prime Video has made in over a decade.

The interface will address one of the most persistent complaints customers have had for years. Subscribers will be able to distinguish between Prime Video content and content that is only available for rent or purchases. Variety. Subscribers will be able to see this clearly. Jurassic World Dominion This item is only available to purchase or rent and is not available for rental. “free”Amazon Prime subscribers

Subscribers will be able to see a blue checkmark icon for titles available for Prime Video users. Other titles will have a golden shopping-bag icon to indicate that they are available to rent/purchase. The My Subscriptions row at the top will display all Prime Video videos. “We certainly wanted customers to understand the breadth of content available to them, with a clear ingress and being able to know which titles cost extra,” Helena Cerna, global director of product management for Prime Video, said on July 18.

The new interface was developed by Amazon around 18 months ago. Prime Video users will have access to the new interface on Fire TV, Roku devices and Apple TV 4K boxes. Other Prime Video customers will also be able to use it throughout the summer. Apple iOS users will be waiting a bit longer as the new interface won’t become available until after all others.

Cerna described this new experience as “more cinematic.”It’s much cleaner than the previous version. The main navigation menu can be found on the left side of the screen. Six primary pages will be available: Store, Find and Home. Live TV will also be featured. Free with Ads. You will also find sub-navigation options that highlight Amazon’s sports programming, as well as links to rent and buy new movies and shows.

Just before Prime Video is the only place that NFL fans can watch, the Live TV section will house live sports. Thursday Night Football. The Sports sub menu will also highlight the sports content available on Paramount+ and MLB.TV as well as other platforms subscribers may have subscribed through Prime Video. Customers can also follow their favorite leagues and teams through this section.

The “Find”Search was also improved. Subscribers have the ability to search for titles, genres and collections. It is possible to filter the results by genre and format. Visual cues let customers know if a title requires an individual payment or is available as part of a Prime Video subscription.