The Little Mix ladies are reportedly poised to go their separate ways following the conclusion of their upcoming tour – with Perrie seizing the opportunity to launch a Goop-style brand.
Perrie Edwards, Little Mix’s star, puts down her microphone to make way for a new life as a lifestyle guru.
The 28-year-old chart-topping star is reportedly gearing up to reinvent herself as a lifestyle expert – in a similar vein as Hollywood star Gwyneth Paltrow with her brand Goop.
According to reports, Perrie is secretly creating a brand called Disora that will sell jewellery, clothing, and cosmetics for fans.
The news of her new business venture comes amid reports that Little Mix is soon to announce their split – with bandmates Leigh-Anne Pinnock and Jade Thirlwall also expected to launch spin-off careers.
Silver Screen Beat was informed by a source “Music is Perrie’s first love, and by no means has she ruled out doing solo songs in the future.
“But she is keen to do other things too and knows there is a huge market for women in their twenties and thirties who want a little bit of luxury in their lives.
“Perrie came up with the idea a few years ago and spent a lot of time working on it during her downtime from Little Mix in lockdown. She will launch it in the coming days.
“It will be the first big project she has undertaken since having her son Axel in August.”
Over the weekend, reports emerged that Little Mix would announce their split in the coming days – in the aftermath of a toxic fallout with former bandmate Jesy Nelson.
Source: “There has been a lot of speculation about the future of Little Mix, but it is now evident that the end of the road has been reached.
“A date is set to announce the split. The upcoming tour is going to be a farewell to their fans.
The group will reportedly announce the news to fans next month – with their upcoming The Confetti Tour expected to be their swan song.
News of the split comes after 30-year-old Jesy sparked outrage with her debut solo single, Boyz – which she unleashed less than a year after quitting the band.
The music video for the single was created as an homage to the RnB and rap music videos of the early naughties.
However, fans accused the singer of blackfishing – claiming she attempted to capitalize on black culture and history for her gain.
Jesy dismissed the accusations earlier in the month. “I’m very aware that I’m a white British woman; I’ve never said that I wasn’t.
“I mean that I love Black culture. I love Black music. This is all I know. It’s what I grew up on.”