Domino’s Pizza Reported an Annihilating Setback


Domino’s Pizza had to deal with a major problem when it tried to enter the Italian market. This may not surprise anyone. According to Food & WineAfter ePizza SpA, the franchise operator in Michigan filed for bankruptcy, the Michigan-based pizza restaurant chain has ceased operations in Italy.

In July, all Domino’s restaurants were closed by the company after it filed its April filing. While this information is likely to be out there, it is still strange to own a pizza restaurant in Italy and expect people will eat there.

ePizza SpA attributed Domino’s collapse to COVID-19, and the government’s restrictions on pandemics. Food & Wine adds that the popularity of other food delivery services also contributed to the impact on Domino’s and its franchisee.

“We attribute the issue to the significantly increased level of competition in the food delivery market with both organized chains and ‘mom & pop’ restaurants delivering food, to service and restaurants reopening post pandemic and consumers out and about with revenge spending,” ePizza SpA wrote to investors

Domino’s is a Domino’s franchise that has been operating in Italy since 2015. The company offers delivery and makes it stand out from other pizza chains by being available for pickup or delivery. Although the original goal was to open 880 restaurants by 2030 (the franchise had 40 locations), they were unable to achieve that goal. They closed all of their stores in July.

When Milan’s first restaurant opened.Alessandro Lazzaroni, a master franchisee, believed it would succeed in October 2015 because of the quality of products and service. “We’ve created our own recipe […] with Italian products, like 100 percent tomato sauce and mozzarella, and products like Prosciutto di Parma, Gorgonzola, Grana Padano, and Mozzarella di bufala Campana, products that we purchase from carefully selected Italian suppliers,”He stated.

Unfortunately, the plan failed and the contributing factors only made matters worse. Locals are not surprised that Domino’s Italian campaign has been discontinued. According to ReutersIt was difficult to grasp the concept of Domino’s pizza over other pizzas in Italy.

“There was no point in opening it…we were talking about it just this morning,”Bologna resident said it to the news organization. “It didn’t make sense. Maybe an American pizza chain would have made sense for tourists, but for an Italian, it doesn’t make sense. It’s like me going to England and making fish and chips, it doesn’t make sense.”

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