Emmerdale and Coronation Street viewers will be disappointed this evening, as both shows have been canceled.
The World Cup qualifiers are being broadcast on the channel as an alternative.
Both soaps were cancelled last Friday as England faced Albania. The good news is that they won 5-0.
England faces San Marino tonight and should officially qualify for the World Cup.
Tomorrow evening (Tuesday), each soap will air an hour-long special to make up the soap drought.
Fans vented their dismay on Twitter, with one noting that the broadcaster had “other bl**dy channels”.
Another one: “Every time the football is on soaps get cancelled. About time there’s a separate channel ITV?”
The third was a thief: “I have saved Masterchef from last night as I am dammed if I am watching football not now or ever. Always the soaps that suffer why didn’t they put Football on ITV 2?”
Soap lovers were delighted to discover that they could get a week of soaps in box-set format from ITV Hub, despite the delay to Euros 2020’s football tournament.
Kevin Lygo, ITV boss admitted that the format could go on beyond football’s resolution. “possible”The future could see soap on ITV Hub.
He said this at the Edinburgh TV Festival: “On soaps it’s possible.” [that the soaps could stream on the hub first]It’s possible that it will happen in the future.
“For us, part of the restructure and its effect on commissioning is that we wanted to bring together in one place all aspects of what used to be called broadcasting, so the commercial programming and delivery so that it is more in line with modern behaviour and tastes.
“ITV is extremely successful in attracting large numbers of viewers to watch the show simultaneously.”
Lygo went on to say at the time that ITV is focusing more now on live events and shows they believe will “Unite large sections of the British public” – and that includes live sporting events like the football.
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