Adidas ended its partnership in Kanye West’s favor. “immediate effect”Tuesday, after West’s repeated antisemitic statements. The statement was issued by the sportswear brand amid pressure to end ties with West. “does not tolerate antisemitism and any other sort of hate speech”These comments by West were made recently “unacceptable, hateful and dangerous,”Infringing upon the company’s Terms and Conditions “values of diversity and inclusion, mutual respect and fairness.”
The company announced that West’s Yeezy products were no longer being produced and that all payments to the designer had been halted. Adidas announced that it will suffer a $246million loss in fourth-quarter sales. Adidas has been associated with West since 2013. In 2016, the brand extended its relationship with West.
Adidas made the announcement in October. “under review”After West wore a “White Lives Matter”T-shirt defending the Anti-Defamation League’s definition of a “terrorist” “hate slogan” publicly. West continued to stir up outrage in a tirade directed against Jewish people on Drink Champs Podcast. “I can say antisemitic s- and Adidas cannot drop me.”Twitter was also blocked after he threatened to sue “Go death con 3 on JEWISH PEOPLE.”
Jonathan Greenblatt (Anti-Defamation League CEO) called Adidas’ announcement an “abhorrent”. “very positive outcome”In a Statement. “It illustrates that antisemitism is unacceptable and creates consequences. Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants,”He thanked the others and continued to thank them. “thousands of people who sent emails, the dozens of celebrities who spoke up, and the prominent brands who cut ties”Adidas to make this decision. “In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have no place in society,”He concluded.
Adidas is among the brands that have condemned West’s statements. Balenciaga VogueWest and Gap broke off their relationship last week. West’s talent agent CAA terminated his contract on Monday. West stated last month that he was terminating his two-year-old relationship at Gap. “substantial noncompliance”He said that he was left with “no choice but to terminate their collaboration,”After claiming that the company did not open Yeezy shops or distribute merchandise as originally agreed upon.