Matt Damon recently appeared in an advertisement for cryptocurrency which has unleashed a wave of backlash against the actor, which isn’t the first time in the last year he’s courted controversy. The topic of cryptocurrency is already controversial. Some claim it’s unsustainable economically and environmentally. Damon’s status as the currency’s spokesperson doesn’t seem to have endeared him to very many fans.
Matt Damon’s Crypto Ad Receives Backlash
Though the ad has been running for about two months by now, people have just begun noticing Matt Damon’s ad extolling the virtues of cryptocurrency. The ad is less than a minute in length and captioned. “Fortune Favors The Brave,”Damon starts a lengthy monologue about human achievements and history.
“History is filled with almosts,”Damon walks through a long digital hallway, explaining his thoughts. A ship appears next to Damon as he speaks. “With those who almost adventured, who almost achieved, but then it proved to be too much,”The Good Will Hunting star continues. “Then there are others, who embraced the moments, and commit,”Damon continues, describing the digital re-creations made by mountain climbers, the maiden flights of the Wright Brothers and astronauts who are preparing for their journey into space.
Damon cites these historical moments. “these mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave.”
Crypto Falls Flat In Damon’s Ad
It was clear that the ad sought to encourage potential buyers to invest in cryptocurrency. The advertisement made reference to all the great accomplishments of humanity without taking on great risks. Although the intention of the ad seems to have fallen apart, many people online have widely criticised the science-fiction-themed ad spot. The Twitter response, although oddly delayed was harsh to say the least.
The YouTube comments section for the advertisement received a mixed response. In response to the video’s “Fortune Favors The Brave”Tagline: One user wrote it. “The problem is that misfortune also favors the brave.”Another comment: “This brings to mind other words that have been whispered even before the Romans: ‘A fool and his money are soon parted.’”
It remains to be seen whether cryptocurrency will continue to take off or if it will collapse in on itself, but it seems like it’s here to stay for now. Snoop Dogg (Kim Kardashian) and Kim Kardashian (Kim Kardashian) have also supported crypto. We’ll have to wait and see if future celebrities also receive backlash over their support of crypto. There has been backlash against celebrities who’ve endorsed NFTs, like Reese Witherspoon, so it’s not a stretch of the imagination.