Not very French
So American, so superficial, so poor, so vulgar.
— rnw_ch (@rnw_ch) June 5, 2022
It is unlikely that jersey mikes would be eaten by the French. France produces some of the most delicious food in the entire world. A sub-company from the USA would not live up to the standard.
— Erik O’Reilly (@ErikOReilly1) June 5, 2022
Commenters felt that this advertisement was directly opposed to French culture.
Related
That being said, I think that tennis was too focused on the luxury brand — expensive cars, fashion, and banks — which is not the best way to mainstream an elite sport.
— Jason Gay (@jasongay) June 5, 2022
Jersey Mike’s is an elite restaurant though
— Certified Spirit Detective (@sbnumbah1) June 5, 2022
Some viewers thought Jersey Mikes was a better option than the other sponsors that tennis has had in recent years. They hoped that this would make the sport more relatable and mainstream.
Target Audience
I want to talk to the sponsorship team over at NBC… what percentage of the French Open/tennis enthusiast crowd do you think would be caught dead at a Jersey Mike’s?
— Amélie (@likethemovie19) June 5, 2022
I am SO confused about why there is Jersey Mike’s ad placement on the court for this RG mens final.
— Naomi Ramble (@audaciTAY) June 5, 2022
Fans believed that tennis fans are health-conscious and don’t want fast food.
Wanda Sykes
Saw it and kept waiting to see it again to confirm I hadn’t imagined it but nope.
— Lady by the Lake (@LakeCormorant) June 5, 2022
Wanda Sykes, who was also watching the live stream, had a lively Twitter discussion about this advertisement. Many of her followers also did a double-take and assumed that they had imagined the logo.
Commitment
If Jersey Mike’s wants to sponsor the French open, they’ve gotta convince someone at Rolland-Garros to actually etch that bad boy into the clay.
None of this weaksauce CGI nonsense like it’s, idk, the NHL or something https://t.co/XApgEyTlfu
— Jake Lahut (@JakeLahut) June 5, 2022
The fans laughed and said that they would have valued this effort more had Jersey Mike’s shown the willingness to pay for an in person graphic, not an add-on CGI.
Tennis HQ
going down to my local jersey mike’s, asking everyone what they thought of rafa’s service game today https://t.co/QuTb0WJ3dF
— Benjamin Freed (@brfreed) June 5, 2022
Many fans laughed that they’d now assume that every Jersey Mike’s was filled with other tennis enthusiasts like them.
