New Netflix Series – The Rise and Fall Of Abercrombie and Fitch


Netflix has a new Netflix documentary called “White Hot: The Rise & Fall of Abercrombie & Fitch,”This article chronicles the fall of an elite clothier after it was accused of using discriminatory and racist tactics that led to numerous lawsuits and eventually the company’s collapse.

The brand was the embodiment of everything that is good about life. “preppy cool”In the 1990s and 2000s. Mike Jeffries, former CEO, said that “we go after the cool children.” We are looking for the all-American attractive child with a great attitude, lots of friends and a great attitude. A lot of people don’t belong (in our clothes), and they can’t belong. Are we exclusionary? Absolutely,” he said in a 2006 interview.

The new film retraces the bad years of Abercrombie & Fitch, with its mostly white and truly gorgeous models and employees who often wore little clothing.

The 88-minute documentary recounts how store staff were banned from having dreadlocks, and how the company ranked employees on appearance and skin tone. In 2015, the Supreme Court heard a case of racial discrimination against the firm. The company claimed that it was legal for them to refuse employment to women wearing headscarves because they were in violation of their religious beliefs. “look policy”.

Abercrombie & Fitch lost in an 8-to-1 ruling.

Nine former employees of color sued the company in June 2003. They claimed that the company denied them sales jobs, made them work in unfavorable positions, and terminated their contracts based on their race. A $40 million settlement was eventually reached. Though the company admitted no wrongdoing, the settlement included a consent decree that required the firm to change its policies to promote diversity, and to appoint a vice president for diversity in the workplace. 

Since then, the fashion brand has changed its advertising campaigns to include more people with color and launched a plus-size collection.