Super Bowl 2023 will introduce a new halftime strategy to its broadcast. It will air on television screens beginning in 2019. Pepsi, the main sponsor, has ended its association with the event after a decade. The event’s musical intermission celebration is now over. A new, more costly deal can be made.
Pepsi issued a statement Tuesday to confirm that they are ending their sponsorship of the Super Bowl Halftime Show, after a decade of leadership. “After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic,”The statement is as follows: “Thank you to the amazing artists and fans who helped us create some incredible moments along the way.”
The Pepsi Super Bowl Halftime Show has been rocked by 26 artists representing almost 1,000 Billboard hit songs and 168 Grammys over the past ten years. 🎸Do you have a favorite? #PepsiHalftime memory? Drop it here 👇
— Pepsi (@pepsi) April 24, 2022
Pepsi concluded the statement saying that it was off. “the next stage.” According to DeadlineThis refers to Pepsi’s move in the NFL realm. The company will focus its efforts on digital and streaming advertising and assets such as the NFL Draft and player awards.
According to earlier reports, the NFL was considering selling Pepsi and looking for a new sponsor. Deadline reports that the agreement was worth $2 billion and that the league will seek $50 million annually from the next sponsor.
Pepsi’s time as the host of the halftime show featured many Grammy winners and hitmakers from all over the years. This was in addition to the numerous years of classic rock acts that had preceded it. The Pepsi Halftime show has included Eminem, Snoop Dogg and Mary J. Blige as well as Kendrick Lamar and Dr. Dre. In recent years, Spongebob was also included in the mix.
After a decade-long run of high-profile performances the next company that steps in will be very wealthy. CNBCBridgestone spent $5 million-$10 million per year before Pepsi made its deal.