Travis Scott’s Brand Takes Major Hit with Corporate Backlash


Travis Scott has been fresh on most people’s minds in these last few weeks, for good reason. This was a tragic and upsetting incident that could have been avoided at a time in which society is still very raw from the chaos of the past few years. We are still thinking about it but new details keep coming out that give us more insight into the possible fallout from the November 5th concert incident. Both of these are now Travis ScottAnd Kylie JennerThey are feeling it in their work.

Reliable people

As you all know, 10 people were killed and several more were injured at the recent Astroworld concert. However, the rapper has not yet been able to fully assess the consequences. The incident began with Nike announcing that they would not be collaborating with Scott on their shoes. We also know of the lawsuit against the victims.

But now we are beginning to see other ways this incident will directly impact Scott’s life. This is what seems to be happening in the Travis Scott case. More people are becoming aware of it. Refuse to be associated with the rapper’s brand.

W Magazine Reaction

W MagazineThe issue was about to go live, with a cover featuring Kylie Jenner & Travis Scott. However, in the wake the recent tragedy, they are trying to distance themselves from the power couple. A feature was also included in the issue about the pair. W MagazineThey decided that they could not be comfortable with this decision. They were not able to recall the entire magazine because it had been printed just before the November 5th concert tragedy.

They have removed any information on the couple from their website and are now in full-blown damage control mode trying to stop actual delivery trucks. The magazine issued a statement. “In the light of what happened at Astroworld, the interview and cover lines seem inappropriate, to say the least.”

Game over

It is undoubtedly costly WIt cost Travis Scott and others a lot of money to recall the issue. Sometimes, the best way for those consequences to have an impact is to be felt by those financially responsible. This is exactly what we are witnessing right now.

Lawyers are pushing hard to hold people accountable and to ensure it doesn’t ever happen again, and even though it may have taken a tragedy to summon change, we are seeing change, and that is important. Everyone involved wants to prevent similar events in the future. With the amount of attention that it is receiving, that seems likely.

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