What Half of your Instagram Feed is not about the People You Follow

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Instagram is meant to be easy. You follow friends and folks you’re interested in, and the feed shows their new content. But what if that’s actually not how it worked at all? Anyone who’s spent too much time on the app has surely noticed more and more suggested posts and fewer from folks they actively follow. Here’s why.

The New Instagram Feed

Meta released one of its million Instagram updates last month. But, it rattled people. It seems to have added posts from the suggested menu to the main feed. To make matters worse, there’s nothing you can do about it. The change was immediately noticed by Daily Show host Trevor Noah.

New standards and practices are the basis of the new feed. The bulk of the feed is now recommended rather than what’s actually been followed, so everything feels like the explore page. Adam Mosseri is the CEO of Instagram and he posted a Twitter video where he explained why the change was made.

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Mosseri explained, “We’re moving Instagram to a place where video is a bigger part of the home experience, where the content is more immersive.”Recommendations will ensure that the content takes up all of your screen. Ironically, Mosseri cites how this will give folks more control, yet there’s no way to turn the feature off.

Mosseri says this is a test. Meta might be forced to delete its page due to widespread negative press. However, this seems very unlikely. The Facebook feed is changing in the same way. Once only liked friends and pages, it has become a drip feed full of ads and screaming.

The temptation of Cynicism

Everything on Facebook and Instagram, Twitter, TikTok and every other social media platform is designed to keep your attention on the app. They’re It is designed to be addictive, and it’s not hard to imagine how the new recommended page feeds into that.

Pessimists would argue that all those people who used Instagram only to follow their friends’ lives is over. Instead, they’re forced to see loads of content the algorithm thinks will keep them on the app.

A Very Interesting Loophole

One easy way to return to the glory days of Instagram in March is to go back. To stop the main feed from being cluttered with suggestions content, the desktop version of Instagram has not been updated. It’s not at all, at least not yet.

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