Super Bowl LVI has arrived, and you already know what that means: Commercials. Advertising is notoriously expensive for the big game. It’s the most-watched broadcast of the entire year. Let’s find out the rate for 2022.
Thirty Expensive Seconds
The Super Bowl is also known for being the Super Bowl in advertising. For a few seconds during a football match, corporations will spend a lot of money on celebrity endorsements. A CBS broadcast advertisement cost $5.5 million in 2021.
One year later, NBC raised the price. It cost $1.2 million this year. $6.5 Million for 30 Secondsof screen time. That’s about $217,000 per second. This seems to be the first instance of the cost exceeding $200K per second. The prices remain high despite the fact that viewership has fallen by a few millions every year since 2014.
Spiraling Out of Control
For a long time, the cost of a Super Bowl advertisement grew steadily. Only $37,500 was required to air a Super Bowl commercial in 1967. Prices Exceeded $1 MillionIn 1994 for the first-time, this was an average of 1.2 minutes per minute. This event has a high viewership, which means it will be a favourite among advertisers. The viral nature of the ads over the years makes it even more attractive. It is hard to find a place where you can guarantee your commercial will reach over 90 million people.
A few Sneak Peeks
For maximum response, corporations often keep their ads secret until the game begins. Instead, companies release teasers of their commercials. That’s right: commercials have teasers now.
Budweiser did not run a commercial in 2021, but it’s going to have a new ad ready for 2022. The company released a video featuring its Clydesdale trotting in order to generate interest.
Jay Lovinger is the president of ad partnerships and sales at NBC Universal. He believes that the ads will be a lot more fun in 2022. 2021 was the first Super Bowl in COVID-19 so the tone was a little drab. “You’re going to see a slightly lighter tone,” says Lovinger, “and I think the country’s ready for it. “
We also know Ted LassoHannah Waddingham, a star, will get some extra time. Rakuten is paying for its first Super Bowl ad, and Waddingham was the company’s First and Only Choice. “I’m so excited to share that I’ve partnered with Rakuten for their first-ever Super Bowl ad,”Waddingham tells USA Today, “How cool is that?” Celebrity endorsements are pretty much uniform these days, and they probably don’t come cheap.
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