Ask anyone to name the most iconic company mascots and the chances are that the GEICO Gecko would be among them. The cartoon lizard has been featured on billboards and in commercials for years, but who’s the voice behind the gecko?
The Gecko’s First Appearance
The GEICO Gecko was first introduced to the insurance company in 1999 after a Screen Actors Guild strike prohibited the use of live actors. The original commercial was featured FrasierKelsey Grammer is the star of the now-famous Lizard, a statement that she made. “This is my final plea: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance. So, stop calling me.”
GEICO’s gecko is the company’s longest-running mascot, appearing in more than 150 commercials as of 2017. After Grammer, the voice-acting was taken over by Dave Kelly, a British radio presenter and DJ, but who’s voicing the gecko today?
The British Actor who Voices the Mascot
British actor Jake Wood is the voice of the GEICO Gecko. This gives the lizard it’s now-famous Cockney accent. Wood is also well-known in the UK. He was a star in BBC’s soap opera EastEndersMax Branning was Max Branning’s character for 15 years. In February 2021, he left the show.
Wood was also part of the British version. Dancing with the Stars So called Strictly Come Dancing2014 He was paired with Janette Manrara, a dancer, and reached the semi-finals.
Other Famous GEICO Mascots
The GEICO Gecko is definitely the insurance company’s star mascot, but he’s not the only one they’ve used over the years. Maxwell the Pig, another recurring character of the GCU (GEICO Corporate Universe), is Maxwell. His first appearance was in a commercial which featured on the “This Little Piggy” nursery rhyme. His debut commercial showed him being driven home, crying “wee wee wee all the way home.”
Maxwell was initially intended to be a short-term character. But, his popularity with viewers led to him being featured in his own series. He is often portrayed as a tech-savvy and well-informed pig in these commercials, especially when it involves GEICO-related items.
The insurance company doesn’t only use animated animals in their commercials. One series of GEICO commercials featured a group cavemen. The tagline was always included in the commercials and printed ads. “GEICO: So easy, a caveman could do it,” usually followed by the cavemen’s frustration at the “stereotype”The stupidity of cavemen
GEICO, one of America’s most well-known insurance companies, has been serving customers since 1936. However, even with all that insuring history, it’s clear that when people think of GEICO, they think of that friendly gecko.
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